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Vietfish is an exhibition convention held by the VASEP organization that has been running for over 20 years. Vietfish, being the hub of trade, connection, and sale of seafood-related products and services in Vietnam, not only possesses prestige and diversity in products and services. However, there is a lack of uniformity in the substance of transmission from the media orientation to the media channels, events, material, and visuals.
Delivering the message Vietfish – The most prestigious and high-quality connection exhibition in Vietnam, to reaffirm its position as the leading exposition conference in Vietnam and the globe, and to unify material and visuals on multi-channel communication from online to offline.
Media strategy
Communication strategy
Content strategy
Blog
Email marketing
Reach 1600 Facebook engagements.
Drive 3400 visitors to the landing page.
The campaign’s media pages received 13900 clicks.
