Vietfish

Communication strategy

Client:
Vietfish
Context:

Vietfish is an exhibition convention held by the VASEP organization that has been running for over 20 years. Vietfish, being the hub of trade, connection, and sale of seafood-related products and services in Vietnam, not only possesses prestige and diversity in products and services. However, there is a lack of uniformity in the substance of transmission from the media orientation to the media channels, events, material, and visuals.

Solution:

Delivering the message Vietfish – The most prestigious and high-quality connection exhibition in Vietnam, to reaffirm its position as the leading exposition conference in Vietnam and the globe, and to unify material and visuals on multi-channel communication from online to offline.

Work category:

Media strategy

Communication strategy

Content strategy

Blog

Email marketing

Result:

Reach 1600 Facebook engagements.

Drive 3400 visitors to the landing page.

The campaign’s media pages received 13900 clicks.

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