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In 2022, the Ho Chi Minh City Advertising Association (HAA) began its new term (2022-2027) under the theme “Unity – Cooperation – Creativity – Development.” To align with this vision, HAA refreshed its brand identity, with Wisdom chosen to implement the new platform in alignment with the association’s goals and values for the upcoming term.
Wisdom developed a comprehensive brand guideline to create a clear and distinct identity for HAA, aligned with its future goals. The changes were carefully made to keep the brand familiar and professional. We also ensured consistency by applying the new guidelines across all brand materials.
• Brand Strategy: Value proposition, brand idea, brand tagline, brand characteristics, and brand beliefs.
• Brand Identity: Logo refinement, color palette, visual patterns, and application across communication materials.
Completed the brand platform and brand identity for the Ho Chi Minh City Advertising Association.
