Mai Linh Smart Car

Communication strategy

Client:
Mai Linh Smart Car
Context:

Mai Linh came up with a new service to compete with ride-hailing applications with the desire to exploit the group’s endemic advantages – such as the ability to explore provincial markets, prestige, and professional proficiency… As a result, everyone, from customers to drivers, benefits and lives better.

Solution:

Develop brand name, brand strategy, brand identity, identify the brand architecture.

Work category:

Consulting and building brand strategy: brand architecture, brand name, brand idea, brand belief, brand mission, brand personalities, brand tagline.

Building brand identity: logo, brand color, image orientation, brand pattern, fonts, application to publications.

Result:

Successfully applied brand architecture for Mai Linh Smart Car – Source brand.

Successfully developing the brand tagline “Mobility Unlimited” in the market with the purpose “Advance our customers life journeys”.

Completing the Mai Linh Smart Car brand identity system.

BRAND TAGLINE

 

LOGO

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