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Subaru aimed to launch a new product in the competitive Vietnamese automotive market, focusing on building brand awareness and attracting customers.
Wisdom Agency developed a comprehensive marketing strategy to drive test drive registrations, supported by an effective digital communication plan.
Social Media and Online PR: Content strategy, material production, digital communication planning, and post-campaign evaluation and analysis.
The campaign proposed by Wisdom Agency attracted 450 participants and 200 industry experts from partner organizations. On the event day, it led to 5 successful contracts for Subaru, boosting the brand’s reputation and visibility in the Vietnamese market.
