Mai Linh Smart Car

7 June, 2021


Mai Linh came up with a new service to compete with ride-hailing applications with the desire to exploit the group’s endemic advantages – such as the ability to explore provincial markets, prestige, and professional proficiency… As a result, everyone, from customers to drivers, benefits and lives better.


Develop brand name, brand strategy, brand identity, identify the brand architecture. 

Scope of work

  • Consulting and building brand strategy: brand architecture, brand name, brand idea, brand belief, brand mission, brand personalities, brand tagline.
  • Building brand identity: logo, brand color, image orientation, brand pattern, fonts, application to publications.


  • Successfully applied brand architecture for Mai Linh Smart Car – Source brand. 
  • Successfully developing the brand tagline “Mobility Unlimited” in the market with the purpose “Advance our customers life journeys”.
  • Completing the Mai Linh Smart Car brand identity system. 


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