Mai Linh came up with a new service to compete with ride-hailing applications with the desire to exploit the group’s endemic advantages – such as the ability to explore provincial markets, prestige, and professional proficiency… As a result, everyone, from customers to drivers, benefits and lives better.
Develop brand name, brand strategy, brand identity, identify the brand architecture.
Scope of work
- Consulting and building brand strategy: brand architecture, brand name, brand idea, brand belief, brand mission, brand personalities, brand tagline.
- Building brand identity: logo, brand color, image orientation, brand pattern, fonts, application to publications.
- Successfully applied brand architecture for Mai Linh Smart Car – Source brand.
- Successfully developing the brand tagline “Mobility Unlimited” in the market with the purpose “Advance our customers life journeys”.
- Completing the Mai Linh Smart Car brand identity system.
Tell us if you need some advice!