Pocari Sweet

Situation

Pocari entered consumer market with the mission to bring refreshing and healthy Japanese drinks to Vietnam. The product was quite different to competitors’ one, so they accordingly would need a different brand strategy to stand out from the marketplace.

Solution

Pocari entered consumer market with the mission to bring refreshing and healthy Japanese drinks to Vietnam. The product was quite different to competitors’ one, so they accordingly would need a different brand strategy to stand out from the marketplace.

Scope of work

Wisdom managed social marketing for the brand and adapted all general brand guide materials into digital and social content of attraction. There was a variety of format used to keep the brand up to date with digital trends. Wisdom Agency also contributed with feedback from social platform to sharpen the brand character during the year.

Result

After 1 year of execution to the beginning of 2018, Wisdom Agency have achieved:

• More than 39,000 fan growth.
• Total fan interactions were up to 743,971.
• 341 posts with 10,453 comments on fan page..

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